/* ===== DO SEO — публичные стили ===== */
:root{
  --primary:#0FA968;
  --primary-dark:#0B8A54;
  --ink:#0E1B2B;
  --ink-soft:#324256;
  --muted:#6B7A8D;
  --line:#E6EBF0;
  --bg:#FFFFFF;
  --bg-soft:#F5F8F6;
  --bg-ink:#0E1B2B;
  --radius:14px;
  --radius-lg:22px;
  --shadow:0 1px 2px rgba(14,27,43,.06), 0 8px 30px rgba(14,27,43,.06);
  --shadow-hover:0 10px 40px rgba(14,27,43,.12);
  --maxw:1160px;
  --font-body:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;
  --font-head:'Sora',var(--font-body);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;font-family:var(--font-body);color:var(--ink);background:var(--bg);
  font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-family:var(--font-head);color:var(--ink);line-height:1.15;margin:0 0 .5em;font-weight:700;letter-spacing:-.02em}
h1{font-size:clamp(2.1rem,4.6vw,3.4rem);font-weight:800}
h2{font-size:clamp(1.6rem,3vw,2.3rem)}
h3{font-size:1.2rem}
p{margin:0 0 1rem}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.narrow{max-width:820px}
.muted{color:var(--muted)}
.skip-link{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:200;border-radius:0 0 8px 0}
.skip-link:focus{left:0}
:focus-visible{outline:3px solid var(--primary);outline-offset:2px;border-radius:4px}

/* ===== Кнопки ===== */
.btn{
  display:inline-flex;align-items:center;gap:.5em;justify-content:center;
  font-family:var(--font-head);font-weight:600;font-size:1rem;line-height:1;
  padding:14px 24px;border-radius:999px;border:1.5px solid transparent;
  cursor:pointer;transition:transform .15s ease,background .2s ease,box-shadow .2s ease;white-space:nowrap;
}
.btn svg{width:18px;height:18px}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--primary);color:#fff;box-shadow:0 6px 18px rgba(15,169,104,.28)}
.btn-primary:hover{background:var(--primary-dark)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink);background:var(--bg-soft)}
.btn-light{background:#fff;color:var(--ink)}
.btn-light:hover{background:#f0f3f1}

/* ===== Шапка ===== */
.site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.header-inner{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--font-head);font-weight:800;font-size:1.25rem;letter-spacing:-.02em}
.brand-img{height:36px;width:auto}
.brand-mark{width:26px;height:26px;border-radius:8px;background:linear-gradient(135deg,var(--primary),#37D39B);position:relative;flex:none}
.brand-mark::after{content:"";position:absolute;inset:7px 7px auto auto;width:8px;height:8px;border:2px solid #fff;border-radius:50%}
.brand-mark::before{content:"";position:absolute;right:5px;bottom:5px;width:9px;height:2px;background:#fff;transform:rotate(45deg);border-radius:2px}
.site-nav{display:flex;align-items:center;gap:28px}
.site-nav ul{display:flex;align-items:center;gap:26px;list-style:none;margin:0;padding:0}
.site-nav a{font-weight:500;color:var(--ink-soft);font-size:.98rem;transition:color .15s}
.site-nav a:hover,.site-nav a[aria-current]{color:var(--ink)}
.site-nav a[aria-current]{position:relative}
.site-nav a[aria-current]::after{content:"";position:absolute;left:0;right:0;bottom:-6px;height:2px;background:var(--primary);border-radius:2px}
.nav-cta{padding:10px 18px;font-size:.95rem}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;padding:8px;cursor:pointer}
.nav-toggle span{width:24px;height:2px;background:var(--ink);border-radius:2px;transition:.25s}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* ===== Общие секции ===== */
.section{padding:84px 0}
.section-head{text-align:center;max-width:720px;margin:0 auto 48px}
.section-title{margin:.2em 0 0}
.eyebrow{display:inline-block;font-family:var(--font-head);font-weight:600;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--primary)}
.lead{font-size:1.2rem;color:var(--ink-soft)}
.intro .lead{text-align:center}

/* ===== Hero ===== */
.hero{background:radial-gradient(1200px 500px at 80% -10%,rgba(15,169,104,.10),transparent 60%),var(--bg);padding:76px 0 68px;overflow:hidden}
.hero-inner{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.hero-copy .eyebrow{margin-bottom:14px}
.hero h1{margin-bottom:.35em}
.hero-sub{font-size:1.2rem;color:var(--ink-soft);max-width:560px}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:28px}

/* Сигнатура: гео-сетка ранжирования */
.hero-visual{display:flex;flex-direction:column;align-items:center;gap:16px}
.rank-grid{
  display:grid;grid-template-columns:repeat(5,1fr);gap:12px;width:100%;max-width:380px;
  padding:22px;background:var(--bg-ink);border-radius:var(--radius-lg);
  box-shadow:0 30px 60px rgba(14,27,43,.22);
}
.rank-grid .cell{
  aspect-ratio:1;display:flex;align-items:center;justify-content:center;border-radius:12px;
  font-family:var(--font-head);font-weight:700;font-size:1.05rem;color:#fff;
  opacity:0;transform:scale(.6);animation:pop .5s cubic-bezier(.2,.8,.2,1) forwards;animation-delay:var(--d);
}
@keyframes pop{to{opacity:1;transform:scale(1)}}
.cell.r1{background:var(--primary)}
.cell.r2{background:#F2B441;color:#3a2c00}
.cell.r3{background:#33475C}
.rank-legend{display:flex;align-items:center;gap:8px;font-size:.82rem;color:var(--muted)}
.rank-legend .dot{width:11px;height:11px;border-radius:50%;display:inline-block;margin-left:8px}
.rank-legend .dot.r1{background:var(--primary)}
.rank-legend .dot.r2{background:#F2B441}
.rank-legend .dot.r3{background:#33475C}

/* ===== Статистика ===== */
.stats{padding:0 0 8px;margin-top:-28px}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:34px;box-shadow:var(--shadow)}
.stat{text-align:center}
.stat-value{display:block;font-family:var(--font-head);font-weight:800;font-size:clamp(1.6rem,3vw,2.2rem);color:var(--ink);letter-spacing:-.02em}
.stat-label{display:block;font-size:.92rem;color:var(--muted);margin-top:4px}

/* ===== Карточки услуг ===== */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;
  display:flex;flex-direction:column;gap:8px;transition:transform .18s,box-shadow .18s,border-color .18s;
}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-hover);border-color:transparent}
.card h2,.card h3{margin:0}
.card h2{font-size:1.2rem}
.card p{color:var(--ink-soft);margin:0}
.card-icon{width:48px;height:48px;border-radius:12px;background:var(--bg-soft);color:var(--primary);display:flex;align-items:center;justify-content:center;margin-bottom:6px}
.card-icon svg{width:24px;height:24px}
.card-link{margin-top:auto;padding-top:10px;color:var(--primary);font-weight:600;font-family:var(--font-head);font-size:.95rem;display:inline-flex;align-items:center;gap:6px}
.card-link svg{width:16px;height:16px;transition:transform .2s}
.card:hover .card-link svg{transform:translateX(3px)}

/* ===== Почему мы ===== */
.why{background:var(--bg-soft)}
.why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.why-item{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;display:flex;flex-direction:column;gap:6px}
.why-icon{width:44px;height:44px;border-radius:10px;background:rgba(15,169,104,.1);color:var(--primary);display:flex;align-items:center;justify-content:center;margin-bottom:8px}
.why-icon svg{width:22px;height:22px}
.why-item h3{margin:0}
.why-item p{color:var(--ink-soft);margin:0}

/* ===== Кейсы ===== */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.case{background:var(--bg-ink);color:#fff;border-radius:var(--radius);padding:28px;display:flex;flex-direction:column;gap:10px;transition:transform .18s,box-shadow .18s}
.case:hover{transform:translateY(-3px);box-shadow:var(--shadow-hover)}
.case h2,.case h3{color:#fff;margin:0}
.case h2{font-size:1.25rem}
.case p{color:rgba(255,255,255,.72);margin:0}
.case-result{display:inline-block;align-self:flex-start;font-family:var(--font-head);font-weight:700;color:var(--primary);background:rgba(15,169,104,.14);padding:6px 12px;border-radius:999px;font-size:.9rem}
.case-meta{margin-top:auto;padding-top:8px;font-size:.82rem;color:rgba(255,255,255,.5);text-transform:uppercase;letter-spacing:.08em}

/* ===== CTA ===== */
.cta .cta-inner{background:linear-gradient(120deg,var(--ink),#16304a);color:#fff;border-radius:var(--radius-lg);padding:48px;display:flex;align-items:center;justify-content:space-between;gap:32px;flex-wrap:wrap}
.cta h2{color:#fff;margin:0 0 6px}
.cta p{color:rgba(255,255,255,.78);margin:0;max-width:560px}

/* ===== Внутренние страницы ===== */
.page-hero{padding:64px 0 40px;background:var(--bg-soft);border-bottom:1px solid var(--line)}
.page-hero .eyebrow{margin-bottom:12px}
.page-hero-sub{font-size:1.15rem;color:var(--ink-soft);max-width:680px;margin:8px 0 0}
.page-hero-icon{display:inline-flex;width:56px;height:56px;border-radius:14px;background:#fff;border:1px solid var(--line);color:var(--primary);align-items:center;justify-content:center;margin-bottom:14px}
.page-hero-icon svg{width:28px;height:28px}
.crumbs{font-size:.9rem;color:var(--muted);margin-bottom:16px}
.crumbs a{color:var(--primary)}
.case-result-big{font-family:var(--font-head);font-weight:800;font-size:1.6rem;color:var(--primary);margin:6px 0}

/* ===== Проза (контент страниц) ===== */
.prose{font-size:1.06rem;color:var(--ink-soft)}
.prose h2{margin:1.6em 0 .5em;color:var(--ink)}
.prose h3{margin:1.4em 0 .4em;color:var(--ink)}
.prose p{margin:0 0 1.1em}
.prose ul,.prose ol{margin:0 0 1.2em;padding-left:1.3em}
.prose li{margin:.4em 0}
.prose a{color:var(--primary);text-decoration:underline;text-underline-offset:2px}
.prose img{border-radius:var(--radius);margin:1.2em 0}
.prose blockquote{margin:1.4em 0;padding:12px 20px;border-left:3px solid var(--primary);background:var(--bg-soft);border-radius:0 8px 8px 0}
.prose table{width:100%;border-collapse:collapse;margin:1.2em 0}
.prose th,.prose td{border:1px solid var(--line);padding:10px 12px;text-align:left}
.prose th{background:var(--bg-soft)}

/* ===== Контакты ===== */
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:start}
.contact-list{list-style:none;padding:0;margin:0 0 24px;display:flex;flex-direction:column;gap:14px}
.contact-list li{display:flex;align-items:center;gap:12px;font-size:1.05rem}
.ci-icon{width:40px;height:40px;border-radius:10px;background:var(--bg-soft);color:var(--primary);display:flex;align-items:center;justify-content:center;flex:none}
.ci-icon svg{width:20px;height:20px}
.contact-form-wrap{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;box-shadow:var(--shadow)}
.contact-form{display:flex;flex-direction:column;gap:16px}
.field{display:flex;flex-direction:column;gap:6px}
.field>span{font-weight:600;font-size:.92rem;color:var(--ink)}
.field input,.field textarea{
  font-family:inherit;font-size:1rem;padding:12px 14px;border:1.5px solid var(--line);
  border-radius:10px;background:#fff;color:var(--ink);transition:border-color .15s,box-shadow .15s;width:100%;
}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--primary);box-shadow:0 0 0 3px rgba(15,169,104,.15)}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-note{font-size:.82rem;color:var(--muted);margin:0}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.alert{padding:16px 18px;border-radius:12px;margin-bottom:20px;font-size:.98rem}
.alert-success{background:rgba(15,169,104,.1);border:1px solid rgba(15,169,104,.3);color:var(--primary-dark)}
.alert-error{background:#FDECEC;border:1px solid #F5C2C2;color:#B42318}

/* ===== Подвал ===== */
.site-footer{background:var(--bg-ink);color:rgba(255,255,255,.7);padding:64px 0 26px;margin-top:20px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:36px}
.footer-brand .brand-text{color:#fff;font-family:var(--font-head);font-weight:800;font-size:1.3rem}
.footer-tagline{margin-top:10px;font-size:.95rem;max-width:280px}
.footer-col h3{color:#fff;font-size:.95rem;margin:0 0 14px;letter-spacing:.02em}
.footer-col ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:9px}
.footer-col a{color:rgba(255,255,255,.7);font-size:.95rem;transition:color .15s}
.footer-col a:hover{color:#fff}
.footer-contacts{gap:9px}
.footer-social{display:flex;gap:8px;margin-top:16px}
.footer-social a{width:34px;height:34px;border-radius:8px;background:rgba(255,255,255,.08);display:flex;align-items:center;justify-content:center;font-size:.72rem;font-weight:600;text-transform:uppercase;color:#fff}
.footer-social a:hover{background:var(--primary)}
.footer-bottom{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-top:44px;padding-top:22px;border-top:1px solid rgba(255,255,255,.1);font-size:.85rem;flex-wrap:wrap}
.footer-admin{color:rgba(255,255,255,.4)}
.footer-admin:hover{color:#fff}

/* ===== 404 ===== */
.notfound{min-height:70vh;display:flex;align-items:center;text-align:center}
.notfound .container{max-width:560px}
.nf-code{font-family:var(--font-head);font-weight:800;font-size:5rem;color:var(--primary);line-height:1}
.notfound h1{margin:.2em 0}
.notfound p{color:var(--muted);margin-bottom:1.6em}

/* ===== Адаптив ===== */
@media (max-width:960px){
  .hero-inner{grid-template-columns:1fr;gap:40px}
  .hero-visual{order:-1;max-width:360px}
  .stats-grid{grid-template-columns:repeat(2,1fr)}
  .cards{grid-template-columns:repeat(2,1fr)}
  .cases{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
  .contact-grid{grid-template-columns:1fr;gap:32px}
}
@media (max-width:720px){
  .section{padding:60px 0}
  .nav-toggle{display:flex}
  .site-nav{
    position:fixed;inset:72px 0 auto 0;background:#fff;flex-direction:column;align-items:stretch;
    gap:0;padding:12px 24px 24px;border-bottom:1px solid var(--line);
    transform:translateY(-120%);transition:transform .28s ease;box-shadow:var(--shadow);
  }
  .site-nav.open{transform:translateY(0)}
  .site-nav ul{flex-direction:column;align-items:stretch;gap:0;width:100%}
  .site-nav li{border-bottom:1px solid var(--line)}
  .site-nav ul a{display:block;padding:14px 0}
  .site-nav a[aria-current]::after{display:none}
  .nav-cta{margin-top:14px;width:100%}
  .cards{grid-template-columns:1fr}
  .why-grid{grid-template-columns:1fr}
  .cta .cta-inner{padding:32px;flex-direction:column;align-items:flex-start}
  .field-row{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;transition-duration:.001ms!important;scroll-behavior:auto!important}
}

/* ===== Доработки v1.1: медиа, награды, тикер, анимации ===== */

/* Фото в hero */
.hero-photo{width:100%;max-width:380px}
.hero-photo img{
  border-radius:var(--radius-lg);box-shadow:0 24px 50px rgba(14,27,43,.18);
  width:100%;object-fit:cover;aspect-ratio:16/10;
}

/* Интерактив гео-сетки */
.rank-grid{position:relative}
.rank-grid .cell{transition:filter .25s ease, box-shadow .25s ease; will-change:filter}
.rank-grid:hover .cell{
  filter:brightness(calc(1 + var(--near,0) * .45)) saturate(calc(1 + var(--near,0) * .4));
  box-shadow:0 0 calc(var(--near,0) * 20px) rgba(15,169,104,calc(var(--near,0) * .85));
}
.rank-grid::after{
  content:"";position:absolute;inset:0;border-radius:inherit;pointer-events:none;
  background:radial-gradient(140px circle at 50% 0, rgba(15,169,104,.20), transparent 70%);
  animation:gridpulse 4.5s ease-in-out infinite;
}
@keyframes gridpulse{0%,100%{opacity:.25}50%{opacity:.65}}

/* Бегущая строка */
.ticker{background:var(--ink);color:#fff;overflow:hidden}
.ticker-track{display:flex;width:max-content;animation:ticker 38s linear infinite}
.ticker:hover .ticker-track{animation-play-state:paused}
.ticker-item{padding:11px 34px;font-size:.85rem;font-weight:500;white-space:nowrap;position:relative;opacity:.92}
.ticker-item::before{content:"•";position:absolute;left:8px;color:var(--primary)}
@keyframes ticker{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* Полоса наград / E-E-A-T */
.awards-bar{padding:32px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-soft)}
.awards-grid{display:flex;flex-wrap:wrap;justify-content:center;gap:18px 36px}
.award{display:flex;align-items:center;gap:12px}
.award-badge{
  width:46px;height:46px;flex:none;border-radius:13px;display:grid;place-items:center;
  background:#fff;border:1px solid var(--line);box-shadow:var(--shadow);
}
.award-badge svg{width:24px;height:24px;color:var(--primary)}
.award-copy{display:flex;flex-direction:column;line-height:1.2}
.award-copy strong{font-family:var(--font-head);font-size:.98rem}
.award-copy small{color:var(--muted);font-size:.8rem;margin-top:2px}

/* Интро с изображением */
.intro-split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.intro-media img{width:100%;object-fit:cover;border-radius:var(--radius-lg);box-shadow:var(--shadow-hover)}
@media (max-width:820px){.intro-split{grid-template-columns:1fr;gap:26px}.intro-media{order:-1}}

/* Появление секций при прокрутке (только при активном JS) */
.js [data-reveal]{opacity:0;transform:translateY(22px);transition:opacity .7s ease, transform .7s cubic-bezier(.2,.8,.2,1)}
.js [data-reveal].is-in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  .rank-grid::after,.ticker-track{animation:none!important}
  .js [data-reveal]{opacity:1!important;transform:none!important}
}

/* ===== v1.2: бэджи в hero, баннер страницы ===== */

/* Бэджи наград — вертикальная колонка-карточка в hero */
.hero-awards{display:flex;flex-direction:column;gap:10px;width:100%;max-width:380px;margin-top:4px}
.hero-award{
  display:flex;align-items:center;gap:12px;background:#fff;border:1px solid var(--line);
  border-radius:14px;padding:11px 14px;box-shadow:var(--shadow);
  transition:transform .18s ease, box-shadow .18s ease;
}
.hero-award:hover{transform:translateY(-2px);box-shadow:var(--shadow-hover)}
.hero-award-badge{
  width:40px;height:40px;flex:none;border-radius:11px;display:grid;place-items:center;
  background:var(--bg-soft);border:1px solid var(--line);
}
.hero-award-badge svg{width:22px;height:22px;color:var(--primary)}
.hero-award-copy{display:flex;flex-direction:column;line-height:1.2}
.hero-award-copy strong{font-family:var(--font-head);font-size:.95rem}
.hero-award-copy small{color:var(--muted);font-size:.78rem;margin-top:2px}

/* Баннер-изображение на внутренней странице */
.page-banner{margin-top:6px}
.page-banner img{
  width:100%;max-height:460px;object-fit:cover;
  border-radius:var(--radius-lg);box-shadow:var(--shadow-hover);
}

/* Тикер под hero — небольшой отступ сверху/снизу */
.hero + .ticker,.page-banner + .ticker,.page-hero + .ticker{margin-top:0}

/* Тикер на главной — поднят выше на свою высоту (прочие страницы без изменений) */
.view-home .ticker{margin-top:-44px;position:relative;z-index:3}
@media (max-width:820px){.view-home .ticker{margin-top:-38px}}